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Even if you have no intention of participating in cord-cutting, there are more opportunities than ever to stream content into your home. That makes this a unique time to invest in the top stocks in video streaming, though the vast number of options available may make the space seem overwhelming. To help investors sift through the video streaming noise and find the best video streaming stocks right now, let’s take a closer look at what sets Netflix (NASDAQ:NFLX), Roku (NASDAQ:ROKU), and Disney(NYSE:DIS) apart from the rest. 

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Netflix

Netflix, the video streaming company with 158 million paying global streaming subscribers. In case you’re worried that Netflix couldn’t possibly grow its subscriptions any more than it already has, then consider that the company added 6.77 million net new subscribers in the third quarter, with 6.26 million of those being international members.

Netflix may be the dominant streaming video company, but investors shouldn’t make the mistake of thinking the company is finished growing. Netflix ended 2019 with 167 million subscribers, up 28 million from the year before. That’s impressive growth for a company of Netflix’s size, and it’s a good reminder that the video streaming market is nowhere near saturated.

Roku 

You’re probably aware that Roku doesn’t have a video streaming service, but that doesn’t keep the company from benefiting in the streaming market. The company’s video streaming software platform allows TVs to connect to the Internet and download apps and services. Roku sells ads on its platform and also takes a cut from video streaming subscriptions every time a user signs up for one through its platform. This means Roku benefits no matter who is winning in the streaming wars. 

Roku has had massive success with this setup, and the company ended the third quarter with 32 million active accounts, an increase of 36% from the year-ago quarter. Additionally, users increased their time spent streaming video through the company’s platform by 68% in the quarter.

In addition to its namesake streaming devices, the company’s operating system (OS) was found in one in three smart TVs sold in the U.S. last year, giving Roku’s platform unprecedented reach. By giving consumers access to thousands of paid and ad-supported streaming services, Roku has become the platform of choice for a growing number of streaming viewers. The majority of the company’s revenue now comes from digital advertising and smart TV licensing.

Roku’s share price has skyrocketed more than 200% over the past 12 months, but don’t think this company’s run is over just yet. With the streaming wars now heating up, this company looks poised for even more growth. 

Disney 

Disney may be a newcomer to the video streaming market, but don’t count the company’s Disney+ service out of this competition. Disney proved that it has a winning service on its hands when more than 10 million people subscribed to its service on the first day it launched (which also included pre-launch sales in the weeks leading up to the official launch). Now, the latest estimates put that figure at 25 million subscribers.

Disney’s video streaming opportunity is just getting started. The company has made three essential purchases, including Lucasfilm and all things Star Wars, Marvel, and 20th Century Fox, which gives Disney an incredible library of characters and stories to use on Disney+. 

Add to all of that the fact that Disney already owns some of the most beloved classic stories and characters, and you can quickly see how the company is creating its own lucrative niche in the video streaming market.  

One inevitable attribute of the video streaming market 

Investors should keep in mind that as the video streaming market takes off, there’s going to be a lot of talk about these services both gaining and losing subscribers to each other. Some of this is inevitable, as some viewers will sign up for a specific service to watch one show and then cancel. But overall, the back-and-forth subscription worries aren’t much to be concerned about.

There’s plenty of evidence showing that users willingly subscribe to more than one streaming service. Additionally, it’s more likely that traditional cable and satellite TV providers have more to worry about than streaming services. Viewers are piecing together their video content needs with multiple subscriptions, and the only losers in this scenario will likely be old-school TV providers.

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